Titanium Dioxide is the most used pigment, it represents 70% of the total world production of pigments.

Titanium Dioxide is used in many fields : colorant, gouaches, paints, stains, lacquers, glazes, etc.

Titanium Dioxide is preferred due to its important coverage, its high chemical inertness, its clarity, durability and particularly high refraction: it reflects up to 96% of the incoming light.